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	<title>Comments on: Elements Eight Rum</title>
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	<link>http://www.jeffreymorgenthaler.com/2009/elements-eight-rum/</link>
	<description>Jeffrey Morgenthaler writes about bartending and mixology from Portland, Oregon</description>
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		<title>By: tumbrourl</title>
		<link>http://www.jeffreymorgenthaler.com/2009/elements-eight-rum/comment-page-1/#comment-50831</link>
		<dc:creator>tumbrourl</dc:creator>
		<pubDate>Wed, 22 Apr 2009 13:35:48 +0000</pubDate>
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		<description>mm.. thanks</description>
		<content:encoded><![CDATA[<p>mm.. thanks</p>
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		<title>By: Rico</title>
		<link>http://www.jeffreymorgenthaler.com/2009/elements-eight-rum/comment-page-1/#comment-49779</link>
		<dc:creator>Rico</dc:creator>
		<pubDate>Mon, 13 Apr 2009 00:36:37 +0000</pubDate>
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		<description>I am very excited to taste some of this fine product ;)</description>
		<content:encoded><![CDATA[<p>I am very excited to taste some of this fine product ;)</p>
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		<title>By: andreas</title>
		<link>http://www.jeffreymorgenthaler.com/2009/elements-eight-rum/comment-page-1/#comment-49720</link>
		<dc:creator>andreas</dc:creator>
		<pubDate>Sun, 12 Apr 2009 10:59:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.jeffreymorgenthaler.com/?p=1293#comment-49720</guid>
		<description>all of jamaica&#039;s rums, including Wray &amp; Nephew are molasses based. and it is definitely unaged. 

the reason you may think it is an agricole is because it is blended using predominantly high ester, pot still rums - hence the pungent, &#039;over-ripe&#039; fruit nose</description>
		<content:encoded><![CDATA[<p>all of jamaica&#8217;s rums, including Wray &amp; Nephew are molasses based. and it is definitely unaged. </p>
<p>the reason you may think it is an agricole is because it is blended using predominantly high ester, pot still rums &#8211; hence the pungent, &#8216;over-ripe&#8217; fruit nose</p>
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		<title>By: Dominik MJ</title>
		<link>http://www.jeffreymorgenthaler.com/2009/elements-eight-rum/comment-page-1/#comment-49660</link>
		<dc:creator>Dominik MJ</dc:creator>
		<pubDate>Sat, 11 Apr 2009 21:14:25 +0000</pubDate>
		<guid isPermaLink="false">http://www.jeffreymorgenthaler.com/?p=1293#comment-49660</guid>
		<description>@andreas: 

You are sure that W&amp;N white overproof is a molasses rum, which is unaged? I didn&#039;t knew that; and the taste is more like a fresh sugar cane juice spirit, than a molasses rum...

Anyway - we can agree, that most white rums are aged and active carbon filtered - though doesn&#039;t make the Elements eight platinum any worse...</description>
		<content:encoded><![CDATA[<p>@andreas: </p>
<p>You are sure that W&amp;N white overproof is a molasses rum, which is unaged? I didn&#8217;t knew that; and the taste is more like a fresh sugar cane juice spirit, than a molasses rum&#8230;</p>
<p>Anyway &#8211; we can agree, that most white rums are aged and active carbon filtered &#8211; though doesn&#8217;t make the Elements eight platinum any worse&#8230;</p>
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		<title>By: andreas</title>
		<link>http://www.jeffreymorgenthaler.com/2009/elements-eight-rum/comment-page-1/#comment-48386</link>
		<dc:creator>andreas</dc:creator>
		<pubDate>Thu, 02 Apr 2009 19:38:37 +0000</pubDate>
		<guid isPermaLink="false">http://www.jeffreymorgenthaler.com/?p=1293#comment-48386</guid>
		<description>dominik,

there are a few molasses based white rums that are not aged. the most obvious that cmes to my mind right now is Wray &amp; Nephew White Overproof, which comes straight off the still, is blended with purley unaged rum and then reduced to 63%abv...

glad to hear you are a fan of our Platinum rum!

AR</description>
		<content:encoded><![CDATA[<p>dominik,</p>
<p>there are a few molasses based white rums that are not aged. the most obvious that cmes to my mind right now is Wray &amp; Nephew White Overproof, which comes straight off the still, is blended with purley unaged rum and then reduced to 63%abv&#8230;</p>
<p>glad to hear you are a fan of our Platinum rum!</p>
<p>AR</p>
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		<title>By: Dominik MJ - opinionated alchemist</title>
		<link>http://www.jeffreymorgenthaler.com/2009/elements-eight-rum/comment-page-1/#comment-48039</link>
		<dc:creator>Dominik MJ - opinionated alchemist</dc:creator>
		<pubDate>Tue, 31 Mar 2009 20:46:33 +0000</pubDate>
		<guid isPermaLink="false">http://www.jeffreymorgenthaler.com/?p=1293#comment-48039</guid>
		<description>I had the pleasure to try both Elements 8 rums.
My verdict is not as overwhelming as Jeffreys - though not bad at all...

I actually like Elements 8 Platinum most. It has some quite robust flavors - though still is crisp and attractive. I would say, one of the best white rums available [I couldn&#039;t yet get my hands on Ruby Rey or Oronoco]!
I would even say that it is as good [or even better] than 10Cane.

Though I don&#039;t find the gold Elements 8 so impressive. It is without any doubt good; though there are other kids of the block, doing the job even better.

By the way - I don&#039;t even know one white Molasses rum which is not aged and not charcoal filtered. Even the folks of Bacardi using this procedure [and if I am not wrong, they actually applied it to rum].
To my knowledge Rhum Agricole and Cachaca [both made from fresh sugar cane juice] are the only products of sugar cane products which can be sold unaged... though I could be wrong...

cheers!

Dominik MJ</description>
		<content:encoded><![CDATA[<p>I had the pleasure to try both Elements 8 rums.<br />
My verdict is not as overwhelming as Jeffreys &#8211; though not bad at all&#8230;</p>
<p>I actually like Elements 8 Platinum most. It has some quite robust flavors &#8211; though still is crisp and attractive. I would say, one of the best white rums available [I couldn't yet get my hands on Ruby Rey or Oronoco]!<br />
I would even say that it is as good [or even better] than 10Cane.</p>
<p>Though I don&#8217;t find the gold Elements 8 so impressive. It is without any doubt good; though there are other kids of the block, doing the job even better.</p>
<p>By the way &#8211; I don&#8217;t even know one white Molasses rum which is not aged and not charcoal filtered. Even the folks of Bacardi using this procedure [and if I am not wrong, they actually applied it to rum].<br />
To my knowledge Rhum Agricole and Cachaca [both made from fresh sugar cane juice] are the only products of sugar cane products which can be sold unaged&#8230; though I could be wrong&#8230;</p>
<p>cheers!</p>
<p>Dominik MJ</p>
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		<title>By: Garretto</title>
		<link>http://www.jeffreymorgenthaler.com/2009/elements-eight-rum/comment-page-1/#comment-46988</link>
		<dc:creator>Garretto</dc:creator>
		<pubDate>Wed, 25 Mar 2009 22:07:09 +0000</pubDate>
		<guid isPermaLink="false">http://www.jeffreymorgenthaler.com/?p=1293#comment-46988</guid>
		<description>Oops,sorry. I hit the wrong comments section. This was regarding the video &quot;My turn in the barrel&quot;</description>
		<content:encoded><![CDATA[<p>Oops,sorry. I hit the wrong comments section. This was regarding the video &#8220;My turn in the barrel&#8221;</p>
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		<title>By: Garretto</title>
		<link>http://www.jeffreymorgenthaler.com/2009/elements-eight-rum/comment-page-1/#comment-46986</link>
		<dc:creator>Garretto</dc:creator>
		<pubDate>Wed, 25 Mar 2009 22:02:31 +0000</pubDate>
		<guid isPermaLink="false">http://www.jeffreymorgenthaler.com/?p=1293#comment-46986</guid>
		<description>Is it a coincidence? Today Jamie Boudreau posted a shaking-how-to video on the Small Screen Network.
He only covered how to use a Boston Shaker ---the banana coupling of the glass and tin, and where exactly to tap it for easy separation. Both points I had not considered and my shaker will be happy when I skip the usual beating next round. 
Very good tips actually, coupled with your lengthier, more encompassing video the novice has the complete works of Shakesphere.
(sorry). Anyway, your both great sources; did you guys work this out together?</description>
		<content:encoded><![CDATA[<p>Is it a coincidence? Today Jamie Boudreau posted a shaking-how-to video on the Small Screen Network.<br />
He only covered how to use a Boston Shaker &#8212;the banana coupling of the glass and tin, and where exactly to tap it for easy separation. Both points I had not considered and my shaker will be happy when I skip the usual beating next round.<br />
Very good tips actually, coupled with your lengthier, more encompassing video the novice has the complete works of Shakesphere.<br />
(sorry). Anyway, your both great sources; did you guys work this out together?</p>
]]></content:encoded>
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		<title>By: Ebbe H.</title>
		<link>http://www.jeffreymorgenthaler.com/2009/elements-eight-rum/comment-page-1/#comment-46157</link>
		<dc:creator>Ebbe H.</dc:creator>
		<pubDate>Fri, 20 Mar 2009 23:17:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.jeffreymorgenthaler.com/?p=1293#comment-46157</guid>
		<description>The best cocktail place in my town features this rum pretty heavily on their shelves, but I&#039;ve always asked for Havana Club instead because the square bottle has been a bit of a turn-off. I guess I was too quick to dismiss it as a gimmick spirit and will try it the next time I get the chance.</description>
		<content:encoded><![CDATA[<p>The best cocktail place in my town features this rum pretty heavily on their shelves, but I&#8217;ve always asked for Havana Club instead because the square bottle has been a bit of a turn-off. I guess I was too quick to dismiss it as a gimmick spirit and will try it the next time I get the chance.</p>
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		<title>By: Alan Akwai</title>
		<link>http://www.jeffreymorgenthaler.com/2009/elements-eight-rum/comment-page-1/#comment-45787</link>
		<dc:creator>Alan Akwai</dc:creator>
		<pubDate>Tue, 17 Mar 2009 20:37:52 +0000</pubDate>
		<guid isPermaLink="false">http://www.jeffreymorgenthaler.com/?p=1293#comment-45787</guid>
		<description>How many colors are offered? ;)</description>
		<content:encoded><![CDATA[<p>How many colors are offered? ;)</p>
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		<title>By: Phil Gomes</title>
		<link>http://www.jeffreymorgenthaler.com/2009/elements-eight-rum/comment-page-1/#comment-45744</link>
		<dc:creator>Phil Gomes</dc:creator>
		<pubDate>Tue, 17 Mar 2009 11:36:22 +0000</pubDate>
		<guid isPermaLink="false">http://www.jeffreymorgenthaler.com/?p=1293#comment-45744</guid>
		<description>@rumdood:

I agree... Not only is Oronoco incredible, but I often can&#039;t bear to throw away the bottle when finished.

Now... If only I can get my hands on this [e]8 stuff...</description>
		<content:encoded><![CDATA[<p>@rumdood:</p>
<p>I agree&#8230; Not only is Oronoco incredible, but I often can&#8217;t bear to throw away the bottle when finished.</p>
<p>Now&#8230; If only I can get my hands on this [e]8 stuff&#8230;</p>
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		<title>By: Gonçalo</title>
		<link>http://www.jeffreymorgenthaler.com/2009/elements-eight-rum/comment-page-1/#comment-45697</link>
		<dc:creator>Gonçalo</dc:creator>
		<pubDate>Tue, 17 Mar 2009 01:15:44 +0000</pubDate>
		<guid isPermaLink="false">http://www.jeffreymorgenthaler.com/?p=1293#comment-45697</guid>
		<description>... lenthening Bastians comment even further:

After aging and filtering coulor might be added. 

Consistancy is the purpose !?</description>
		<content:encoded><![CDATA[<p>&#8230; lenthening Bastians comment even further:</p>
<p>After aging and filtering coulor might be added. </p>
<p>Consistancy is the purpose !?</p>
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		<title>By: andreas</title>
		<link>http://www.jeffreymorgenthaler.com/2009/elements-eight-rum/comment-page-1/#comment-45676</link>
		<dc:creator>andreas</dc:creator>
		<pubDate>Mon, 16 Mar 2009 20:34:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.jeffreymorgenthaler.com/?p=1293#comment-45676</guid>
		<description>We are looking at an RRP of around $35-$40.</description>
		<content:encoded><![CDATA[<p>We are looking at an RRP of around $35-$40.</p>
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		<title>By: Tiare</title>
		<link>http://www.jeffreymorgenthaler.com/2009/elements-eight-rum/comment-page-1/#comment-45671</link>
		<dc:creator>Tiare</dc:creator>
		<pubDate>Mon, 16 Mar 2009 19:45:33 +0000</pubDate>
		<guid isPermaLink="false">http://www.jeffreymorgenthaler.com/?p=1293#comment-45671</guid>
		<description>Yes, this rum is great, as i also can attest in the post i made in january. What i especially like is the buttery aftertaste, its deliscious! and especially the platinum is a dream to sip neat.

Is it good in a Mai Tai? that was intersting to read, actually that drink never crossed my mind to mix with these rums as they are quite delicate.I better go and mix myself one Mai Tai with E8 right away(and now i also got thirsty.)

Which of the rums did you use, both or the gold?

Cheers!

T</description>
		<content:encoded><![CDATA[<p>Yes, this rum is great, as i also can attest in the post i made in january. What i especially like is the buttery aftertaste, its deliscious! and especially the platinum is a dream to sip neat.</p>
<p>Is it good in a Mai Tai? that was intersting to read, actually that drink never crossed my mind to mix with these rums as they are quite delicate.I better go and mix myself one Mai Tai with E8 right away(and now i also got thirsty.)</p>
<p>Which of the rums did you use, both or the gold?</p>
<p>Cheers!</p>
<p>T</p>
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		<title>By: Bastian</title>
		<link>http://www.jeffreymorgenthaler.com/2009/elements-eight-rum/comment-page-1/#comment-45666</link>
		<dc:creator>Bastian</dc:creator>
		<pubDate>Mon, 16 Mar 2009 19:18:39 +0000</pubDate>
		<guid isPermaLink="false">http://www.jeffreymorgenthaler.com/?p=1293#comment-45666</guid>
		<description>Just to make a long list longer: Angostura and Havana Club both age their white rums and filter it.</description>
		<content:encoded><![CDATA[<p>Just to make a long list longer: Angostura and Havana Club both age their white rums and filter it.</p>
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		<title>By: Nick</title>
		<link>http://www.jeffreymorgenthaler.com/2009/elements-eight-rum/comment-page-1/#comment-45665</link>
		<dc:creator>Nick</dc:creator>
		<pubDate>Mon, 16 Mar 2009 19:13:22 +0000</pubDate>
		<guid isPermaLink="false">http://www.jeffreymorgenthaler.com/?p=1293#comment-45665</guid>
		<description>Sounds lovely, but, given the steps and equipment involved in the distilling, perhaps a bit dear to mix into cocktails?

Any ideas on what price range this will fall into?</description>
		<content:encoded><![CDATA[<p>Sounds lovely, but, given the steps and equipment involved in the distilling, perhaps a bit dear to mix into cocktails?</p>
<p>Any ideas on what price range this will fall into?</p>
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		<title>By: Justin</title>
		<link>http://www.jeffreymorgenthaler.com/2009/elements-eight-rum/comment-page-1/#comment-45664</link>
		<dc:creator>Justin</dc:creator>
		<pubDate>Mon, 16 Mar 2009 19:04:47 +0000</pubDate>
		<guid isPermaLink="false">http://www.jeffreymorgenthaler.com/?p=1293#comment-45664</guid>
		<description>&quot;Already available in Europe, Elements Eight is slated for release in the States late this year or early 2010&quot;

This means Pennsylvania will get it around 2015.</description>
		<content:encoded><![CDATA[<p>&#8220;Already available in Europe, Elements Eight is slated for release in the States late this year or early 2010&#8243;</p>
<p>This means Pennsylvania will get it around 2015.</p>
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		<title>By: Ralph</title>
		<link>http://www.jeffreymorgenthaler.com/2009/elements-eight-rum/comment-page-1/#comment-45663</link>
		<dc:creator>Ralph</dc:creator>
		<pubDate>Mon, 16 Mar 2009 18:58:17 +0000</pubDate>
		<guid isPermaLink="false">http://www.jeffreymorgenthaler.com/?p=1293#comment-45663</guid>
		<description>Huzzah for more rum in the US.  Eventually.</description>
		<content:encoded><![CDATA[<p>Huzzah for more rum in the US.  Eventually.</p>
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		<title>By: Matt Robold (RumDood)</title>
		<link>http://www.jeffreymorgenthaler.com/2009/elements-eight-rum/comment-page-1/#comment-45658</link>
		<dc:creator>Matt Robold (RumDood)</dc:creator>
		<pubDate>Mon, 16 Mar 2009 17:55:44 +0000</pubDate>
		<guid isPermaLink="false">http://www.jeffreymorgenthaler.com/?p=1293#comment-45658</guid>
		<description>I was lucky enough to get to sample the [e]8 at RumFest UK last October.  It&#039;s a superb line.

As Martin says, the charcoal filtering of color for an aged rum is not all that uncommon - in fact my favorite &quot;white rum&quot; (Oronoco) goes through the same process.</description>
		<content:encoded><![CDATA[<p>I was lucky enough to get to sample the [e]8 at RumFest UK last October.  It&#8217;s a superb line.</p>
<p>As Martin says, the charcoal filtering of color for an aged rum is not all that uncommon &#8211; in fact my favorite &#8220;white rum&#8221; (Oronoco) goes through the same process.</p>
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		<title>By: Andreas</title>
		<link>http://www.jeffreymorgenthaler.com/2009/elements-eight-rum/comment-page-1/#comment-45655</link>
		<dc:creator>Andreas</dc:creator>
		<pubDate>Mon, 16 Mar 2009 17:32:16 +0000</pubDate>
		<guid isPermaLink="false">http://www.jeffreymorgenthaler.com/?p=1293#comment-45655</guid>
		<description>Hey John,

Our aim was to create a smooth, complex and flavorful &#039;white&#039; rum. Maturation is a necessary step for this, but to render the rum &#039;white&#039; the filtration is required to remove the color obtained during aging. Hope this clears up your question.

Andreas</description>
		<content:encoded><![CDATA[<p>Hey John,</p>
<p>Our aim was to create a smooth, complex and flavorful &#8216;white&#8217; rum. Maturation is a necessary step for this, but to render the rum &#8216;white&#8217; the filtration is required to remove the color obtained during aging. Hope this clears up your question.</p>
<p>Andreas</p>
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		<title>By: tekstone</title>
		<link>http://www.jeffreymorgenthaler.com/2009/elements-eight-rum/comment-page-1/#comment-45653</link>
		<dc:creator>tekstone</dc:creator>
		<pubDate>Mon, 16 Mar 2009 17:14:12 +0000</pubDate>
		<guid isPermaLink="false">http://www.jeffreymorgenthaler.com/?p=1293#comment-45653</guid>
		<description>this is not an unusual practice.  many white rums are aged for up to 4 years and then filtered to make them clear.  this has been my understanding anyway.</description>
		<content:encoded><![CDATA[<p>this is not an unusual practice.  many white rums are aged for up to 4 years and then filtered to make them clear.  this has been my understanding anyway.</p>
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		<title>By: Martin</title>
		<link>http://www.jeffreymorgenthaler.com/2009/elements-eight-rum/comment-page-1/#comment-45649</link>
		<dc:creator>Martin</dc:creator>
		<pubDate>Mon, 16 Mar 2009 17:07:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.jeffreymorgenthaler.com/?p=1293#comment-45649</guid>
		<description>Charcoal filtering to create a rum that&#039;s clear but aged is very common and used in dozens of brands.  It&#039;s a style that offers the appearance of an unaged silver, but with some of wood notes remaining.  I say some, because charcoal filtration removes flavor as well, but you&#039;re still left with more character than an unaged rum.  Cruzan, Myers&#039;s Platinum, Flor De Cana, the list goes on and on.</description>
		<content:encoded><![CDATA[<p>Charcoal filtering to create a rum that&#8217;s clear but aged is very common and used in dozens of brands.  It&#8217;s a style that offers the appearance of an unaged silver, but with some of wood notes remaining.  I say some, because charcoal filtration removes flavor as well, but you&#8217;re still left with more character than an unaged rum.  Cruzan, Myers&#8217;s Platinum, Flor De Cana, the list goes on and on.</p>
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		<title>By: JohnTheBastard</title>
		<link>http://www.jeffreymorgenthaler.com/2009/elements-eight-rum/comment-page-1/#comment-45646</link>
		<dc:creator>JohnTheBastard</dc:creator>
		<pubDate>Mon, 16 Mar 2009 16:25:14 +0000</pubDate>
		<guid isPermaLink="false">http://www.jeffreymorgenthaler.com/?p=1293#comment-45646</guid>
		<description>Charcoal filtered to remove color after aging?  WTF?</description>
		<content:encoded><![CDATA[<p>Charcoal filtered to remove color after aging?  WTF?</p>
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