Every once in a while I’ll get a letter from someone in the business, and I just can’t help but share it with you all. Today I received this in the mail from the good people at Dewar’s Scotch:
I can see you are ready to toast Repeal Day!
As you know, December 5th will mark the anniversary of Repeal Day; it was on this date in 1933 that the 21st Amendment was ratified and Prohibition was terminated. And, Dewar’s Scotch – the first legal whisky to arrive in the U.S. – hit New York’s South Street Seaport docks the moment the law was put into action. Joseph Kennedy, Sr. (JFK’s father) happened to be the US agent for the brand.
Now, a lot of people have suggested that Joseph Kennedy was a bootlegger, which he may or may not have been. But what he really was, was the owner of a company named Somerset Importers. Somerset owned the exclusive rights to import Dewar’s Schotch and Gordon’s Gin, and right before Repeal, Somerset stocked up. Big time. Once Prohibition was over, they sold the premium liquors for a hefty profit, and Joe was a rich man.
Why not celebrate this significant day in American history with some vintage cocktails – The Dewar’s Old Fashioned; Dewar’s Highball; Ward Eight; and the Rob Roy. Try out the recipes, and enjoy at your favorite speakeasy.
Now, I can’t vouch for the quality of the recipes she sent along, because I’m not intimately acquainted with the flavor of Dewar’s Scotch. This may have something to do with the fact that Dewar’s Scotch has never flown me to Scotland to tour their facility and then write several articles about the experience. They have also never sent me a box containing their entire product line to sample and review. So, until I’m more familiar with their products through one of these methods, I’ll just have to explore other liquors.
Next up, Dewar’s has taken things one step further for all of us and our very important cause. They’re taking out a full-color insert in the December 5th edition of The New York Times announcing their commitment to Repeal Day. Here’s a preview:
Wow! I’d love to stop and say thanks right now, but Dewar’s had to take it to the next level for us. Watch this video they put together.
Thanks for all of your support, Dewar’s! Now, can we get any other liquor companies on board?