I Wrote a Book!

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So, for the past couple of years I’ve gotten a lot of emails from people who have visited this site, and many of them read something like this:

To: Jeffrey Morgenthaler
Subject: Web Form Submission
From: Some Loudmouth
Content-Type: text/plain; charset="UTF-8"
Message-Id: <20140412235755>
Date: Sat, 4 Apr 2013 16:57:55 -0700 (PDT)

Hey Asshole

When are you going to post more? I’m tired of not getting free shit on the regular.

Well, have I got news for you: I wrote a book, and now you can see what you’ve been missing over the past two-and-a-half years while I worked on it in my free time, between running two bars and writing a weekly column for Playboy. So let me tell you a little bit about what the book is about.

Whenever I train new bartenders, the first thing I tell them is that there are three things, in equal measure, that make a great cocktail:

  1. The recipe you follow.
  2. The ingredients you select.
  3. The technique you employ.

Now, as I see it, there are a million books out there that have been written about recipes, and the history of recipes. Slightly less so, there are books out there about spirits, liqueurs, and other ingredients. But I couldn’t think of any books that really delved into the technique of making a great cocktail. So I set out to do just that.

This is a cocktail book that doesn’t talk about booze. There’s no chapter on rum, there isn’t a chapter of tequila cocktail recipes, and there definitely aren’t a hundred something recipes of my personal creations, with glossy photos of each one. This is a book that shows you exactly how a professional bartender does every last thing pertaining to the making of a quality cocktail, from handling citrus, to exploring simple and compound syrups, to shaking, stirring, infusing, garnishing, and even using a blender in the proper way.

Throughout the text, I’ve included tips, techniques, and recipes from some of the best bartenders in the country. Folks like Jennifer Colliau, Daniel Shoemaker, Jon Santer, Todd Thrasher, Murray Stenson, Joseph Brooke, and Dale DeGroff all contributed valuable information for me to share with my readers.

The Bar Book: Elements of Cocktail Technique is available now, wherever books are sold. I hope you’ll pick up a copy.

50 Replies to “I Wrote a Book!”

  • Craig says:

    Have you book in my bar library. I rank it among the very best. Not loaded with drink recipes but those included are great. It is however loaded with information that ever bar tender should know before getting behind the “stick”. Just need you Jeff to drop by my home bar to sign the book and share a drink or two. Ever in Newfoundland drop me an email. Bring along Dale DeGroff as well.

  • Ananth says:

    hello Jeffrey
    just want to thank you for your great book.
    I am not a bartender, or maybe just my own amateur bartender at home, and found your book on amazon by chance.
    The word “technique” caught my attention and I wasn’t disappointed. Finally a book which do not contain 95% of cocktail recipes.
    To be honest, I first downloaded your book since it is not available where I live but when I saw the content with chapters such as “how much juice can you expect” or “how to shake a cocktail”, I told myself that I have to own the book ; even if the shipping costs were the same price as the book itself.

    No regret, it was totally worth it and in addition to that, the book itself is really beautiful.

    Anyway, just want to thank you again for the so many things I learnt and still am learning.

    Greetings from Paris !

  • Ben Shaw says:

    I love the concept of the book. There is so much more to bartending then just knowing recipes. There is an art and professionalism that separates great bartenders from good bartenders.
    Looking forward to reading it. Cheers

  • Mike Wilen says:

    I can’t put your book down. I am making a giant shopping list. I dreamt about home made Orange bitters. Damn you.

  • Markos says:

    Hey Jeffrey i got your book yesterday!
    Really different from any other out there and i really like your knowledge on the citrus.Helps me a lot being a bartender in Greece.
    I am a big follower of your blog and your small screen network series!
    One thing only that i would like to ask you is where did you read that ‘Persephone’s unwitting consumption of the fruit (pomegranate) resulted to her banishment to the underworld?
    The story we learn from kids here in Greece from our historians is that Persephone got kidnapped by Hades after asking Zeus to have her but he refused.So while she was collecting seeds from the ground,Persephone daughter of Demetra(goddess of the four seasons)Hades appeared and took her to the underworld!
    After an agreement Demetra and Hades had Persephone would spend 6 months in the real world(therefor we have spring and summer) and 6 months down the underworld(therefor fall and winter)
    Anyways if you have a different side of the story i would love to read it!
    Keep it up Jeffrey you are an amazing bartender with a very approachable teaching method.

  • Jacob Ley says:

    QUALITY!
    This book is a MUST have. I´ve read it cover to cover, and I will keep it with me, always, and read it again and again. It´s THAT good – I use it all the time, when I tend parties; for inspiration, recipes and…it´s just so good and entertaining to read.

    If you choose to listen to just one great person and bartender; pick this guy, folks.

    Jeffrey, you are amazing. Thank you for giving a s…!

    Cheers from Denmark.

  • Cod R Physh says:

    We bought your wonderful book over a year ago. Thanks to it and you, of course, I have ended my 30 years as a drink slinger. I am now crafting better cocktails and my patrons love it. I think it is a must read for anyone who wishes to improve their game.
    BTW I stole your recipe for your Amaretto sour, making sure to always give you credit. You my friend are making me famous in Western Arkansas.

    Love ya
    Cod R Physh (pronounced Fish)
    Bartender/Manager Arlie Muck’s Tavern

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